1. It should be memorable & fit your business and message. 2. It should be clean and easy to read. 3. Simple logos are often more effective than complex, just look at all the major corps logos for example. 4. Your logo should look good not only in color, but also in black and white. 5. Your logo should be versatile and usable in small to large applications such as banners, business cards, websites, postcards, letterhead, t-shirts, coffee mugs, stickers, etc. http://bit.ly/rdGaGu